Drive Pink is a partnership between the Canadian Cancer Society and vehicle dealerships across the country. Through this campaign, dealerships show their support for women in their communities during October’s Breast Cancer Awareness Month.
Breast cancer is the most commonly diagnosed cancer among Canadian women. It is estimated that about 1 in 8 women will develop breast cancer in their lifetime.
Funds raised through Drive Pink are helping women with breast cancer live their lives more fully through ground-breaking research and services that provide information and help women and their families cope with the disease. Work to educate women about breast cancer screening is also supported through this campaign.
For more information, or to learn how you can get involved, visit cancer.ca.